Myntra To Add 500 Brands By 2022, Istanbul Based Brand DeFacto Already Launched

Myntra, a leading beauty, clothing and personal care brand has planned to launch around 500 brands in its collection with around 50,000 styles by the year 2022. As the online shopping brand has shown remarkable growth in the beauty and personal care segment, this addition is expected to further enhance its customer reach.

Key Takeaways

• Myntra is a leading online shopping platform offering a variety of beauty and clothing for men and women.
• In 2022, Myntra is looking forward to adding 500 more brands to its collection with 50,000 more trends and styles in its End of Reason Sale.
• During the past few months, the beauty and personal care category of Myntra has shown commendable growth and is expecting higher with the further association of brands and styles.
• Myntra already has 38,000 styles from over 750 brands in its personal care, beauty and cosmetics segment but the growth in the recent past paved the way for more brands, products and styles.

Myntra is popular for its End of Reason Sale (EORS) that comes every year before Christmas and New Year with various brands. It has brands offering over 38,000 styles in the previous year. Backed by Walmart, Myntra is a leading online retailer that has a collection of over 1 million styles with around 5000 brands. It has its foot set not only in India but also in the international market. Myntra has been popular enough as the biggest marketplace in India for its personal care and beauty segment. 

As the winter arrives, Myntra launches an event known as the End of Reason Sale. Last year it experienced 20 percent more traffic at the End of Reason Sale. This year it expects about 7 lakh, new customers during its event, End of Reason Sale, which is about 45 percent of the overall traffic not only from metro cities but also from tier 2 and tier 3 cities. Even the small-town customers shop online from this trusted site. Myntra has an easy hassle-free return policy, in which consumers can return items within 15 days of purchase.

This year Myntra will be launching over 5000 brands and over 50,000 styles in the 15th edition of the End of Reason Sale (EORS) which is scheduled from 18th to 23rd December 2021. In the past few months it has added over 50 brands, some of them including Anastasia Beverly Hills, Dermalogica, W Beauty, Pilgrim, Swiss Beauty, and Syska Appliances for its flagship event. Myntra’s basket size is witnessing 3 times steady growth.

Myntra has recently launched an Istanbul based brand popularly known as DeFacto on its online shopping store. The addition of DeFacto has strengthened Myntra’s international presence and helped it build brand resilience. It is not only Myntra that has been benefited, DeFacto’s association with Myntra has opened opportunities for the Istanbul brand in India as well. DeFacto alone will offer over 900 styles on Myntra. The total women focused inventory is around 60 percent, followed by men and then kids.