TATA Makes A Come Back In The Beauty And Cosmetics Industry Under The Brand “Trent”

The growth in the beauty industry has been remarkable, hence the Indian conglomerate that once exited the cosmetic industry plans to reclaim grounds in the beauty industry through its in-house production brand Trent. 

Key Takeaways

• Tata makes a come back with an in house beauty and cosmetics brand Trent
• The conglomerate launched the first Indian beauty brand Lakme but sold it to HUL due to not so high growth prospects
• After the Nykaa IPO boost that made the Founder a billionaire, Tatas under the brand name Trent, want to participate in the beauty industry again after a break
• The beauty industry is expected to be worth $20 billion in 2025, as per the current scenarios
• The non-executive chairman of Trent is Noel Tata.

The significant growth shown in the beauty industry has made the startups like Nykaa, Purplle, Zyloon and many more touch the sky with tremendously huge profits. This is what inspired the Tatas to make a comeback in the beauty and cosmetics industry after 23 years of selling the stakes of Lakme, which started as a 100 percent subsidiary of Tata. 

Tata, an Indian conglomerate has already had its foot set in the sectors like consumer products, chemicals, energy, engineering, information systems and obviously Tata Motors. Established in 1868, Tata has been ruling various sectors. Even in the beauty industry, Lakme was the first Indian beauty and cosmetics brand started in 1952 by Simone Tata as a subsidiary of Tata. Then later on it was sold to Hindustan Unilever Limited. 

“Trent Ltd.” is the brand name under which Tata will sell its in-house beauty and cosmetics production. The products being manufactured under Trent Limited will be sold through existing larger outlets like Westside – Trent’s flagship chain of retail stores or via standalone stores through online channels. They will be commencing the sale of its products through both online as well as offline modes, known as an omni channel model. 

The most remarkable part of the comeback is that Trent will stay away from the deep discounting strategies like E commerce giants Amazon, Flipkart etc. Trent will not be focusing on the strategy of luring a mass of customers through lower prices but will stick to quality production even if it costs them a little higher. Tata already has its retail outlets with the name “TataCliq” and recently ramped up its online presence with Westside.com.

The non-executive Chairman of Trent is Noel Tata, son of Simone Tata that started the brand Lakme about 23 years ago. That is why the launch of in-house manufacturing brand Trent is being called the comeback of Tatas in the beauty and cosmetics industry. This time with the Omni channel strategy is aiming the high end consumers of beauty and skin care products.