Victoria’s Secret Launches A Beauty E-commerce Store In India With Body Care And Perfume Categories

Victoria’s Secret, an international brand popular for its lingerie and glamour has launched its first body and skincare products in India through online E-commerce platforms. Major brands like Bath & Body works, Aldo, Charles and Keith are some of the major brands that are also a part of this. 

Key Takeaways

• Victoria’s Secret launches its first E-commerce store in India with skincare products and high-end fragrances.
• Victoria’s Secret is a brand popular for its Lingerie and glamour but here it has launched makeup products before lingerie.
• It has future plans of opening complete experience stores in Mumbai, Delhi, and Bengaluru after the successful launch of the E-commerce platform.
• The retail stores in metro cities by Victoria’s Secret are expected to start operating by summer 2022, as per the updates.
• Bombshell is an iconic award-winning scent by Victoria’s Secret that will also be available here.
• The launch will take place in collaboration with franchisee retailer Major Brands (India).

Victoria’ Secret has launched a beauty line in India. Victoria’s Secret is high in demand for its lingerie but as per the trends it decided to launch cosmetics and skincare products over lingerie in India. The international brand has high-end perfumes that are known all over the world for their enchanting fragrances in different tones. Besides, it also has lounge wear and accessories as part of its catalogue.

Victoria’s Secret sells retail labels like Bath & Body Works, Aldo, Charles and Keith and La Senza. VS is focusing primarily on skincare and body care products after its launch in India. The Major Brands India Pvt Ltd.’ president Tushar Ved mentions that they have been looking for spaces larger than 5000 sq. ft. in India for opening their physical outlets. These outlets will be offering the brand PINK as well with all the products by Victoria’s secret. 

It has been a part of VS’s strategy that they launch online stores first before inaugurating with the physical outlets. The purpose of launching online stores before physical outlets is to understand the market first as outlets require heavy investment. Therefore, the decision needs to be taken wisely. The VS will be offering perfumes with a starting range of Rs. 4000 while the cosmetics might be comparatively cheaper. 

Victoria’s Secret’s stakeholders have high expectations from the Indian market due to its large population and the younger generation. The advantage that Victoria’s Secret has over other brands is that it has a great brand reputation and India’s consumer base is already aware of the brand as they have been making high sales in India through third party online platforms.

Due to Covid-19 a lot of people have switched to online platforms and many physical stores have led to a shutdown. This gives VS launch strong motivation for operating with an online E-commerce platform for their beauty and skincare products. Victoria’s Secret has recently formed an association with Priyanka Chopra Jonas as a brand representative. Apart from that, the American lingerie giant also has collaborations with tennis player Naomi Osaka.